The Insurance 411 website provides a resource of easy-to-understand, unbiased and accurate information about insurance and ways to handle risk. The website is divided into two different sections: Personal Insurance and Business Insurance. You will find dozens of articles on a variety subjects in each section, organized by main topic: Homeonwers Insurance, Auto Insurance and Life & Health Insurance in the Personal Insurance section; and Essential Property and Liability Insurance, Employee Benefits and Workers’ Compensation in the Business Insurance section. Both sections have a Specialized Insurance Policies topic. You can easily navigate between Personal and Business sections by clicking on the section you want in the left sidebar.
Currently we are adding new articles every two to three days to both the Business and Personal sections. We hope you find the information here useful. We invite your comments and suggestions. If you would like to read more about the mission of The Insurance 411, please read our post “The Insurance 411: Your Guide to All Types of Insurance.”
The Insurance 411 is owned and operated by Smart’s Publishing. Since the 1950s, when Smart’s Publishing started reporting on the California insurance industry in its Smart’s “Confidential” newsletter, it has focused exclusively on providing content about and for the insurance industry. In addition to its industry newsletters, it has provided marketing content to hundreds of insurance agents throughout the U.S. for more than 25 years. TheInsurance411.com uses this expertise and “insider” information to reach out directly to consumers and businesses to help them understand and make better choices about the insurance they’re buying.
Authors, Editors and Publisher
Writer and Managing Editor
Robynne Whitaker has worked in insurance communications for 27 years. She started her career at Paul Revere Life Insurance Company in the sales training department, writing training, recruiting and internal news publications and overseeing production of recruiting and news videos. She also worked at the former LOMA (now merged with LIMRA) and at a large San Francisco-based credit union in their marketing department. She has worked for The Insurance 411’s parent company, Smart’s Publishing, since 1990.
Eric Adams has been a writer for over 25 years and has served as editor of numerous business and computer publications. His work has appeared in The New York Times, Los Angeles Times, Wired and Salon.
Jim has worked in marketing communications for the past 28 years. He started out in the insurance industry as an underwriter; he has been a broker, an insurance agency consultant and a marketing executive. In 1988 he opened his own public relations and advertising firm, focusing on the insurance industry. That firm eventually became Smart’s Publishing, a niche publisher of insurance industry subsriber newsletters and custom client newsletters for insurance and real estate professionals.